Results
The Results tab gives you analytics on how users interact with your product tour. You'll find it as the third top-level tab in the product tour editor (after Content and Publish).
Layout
The Results page has three areas:
- Header — report name dropdown, date range selector, filter, and share button
- Sidebar (left) — quick navigation to each analytics section
- Main area — the analytics cards, stacked vertically
Report selector
In the top-left, a dropdown shows the current report name (default: "Global report"). Click it to:
- Create a new report — add a separate report with its own filters
- Switch between existing reports
A three-dot menu (···) next to the dropdown provides additional report management options.
Filters
In the top-right, two controls let you filter the data:
| Control | Description |
|---|---|
| Date range | Shows the current time window (e.g., "Week to date"). Click to change the period. |
| Filter | Opens a filter panel with Date and Week to date tabs, a + New filter group button to add custom filters, and a Clear filters link to reset. |
Analytics sections
The report contains five sections, each accessible via the left sidebar:
Conversion funnel
A three-stage funnel showing how users progress through the tour:
| Stage | Description |
|---|---|
| Opened | Number of users who saw the tour (views) |
| Started | Number of users who interacted with at least one step (participants) |
| Ended | Number of users who completed the tour (participants) |
Each stage shows a percentage and an absolute count. The bars visually represent the drop-off between stages.
Devices
A breakdown of which devices users used to view the tour:
| Device | Description |
|---|---|
| Desktop | Desktop browsers |
| Mobile | Mobile browsers |
| Tablet | Tablet browsers |
| Unknown | Unidentified devices |
Each device type shows a percentage with an icon.
Conversion by time
A line chart showing tour interactions over time. Three series can be toggled:
- Opened — when users saw the tour
- Started — when users began interacting
- Ended — when users completed the tour
The x-axis shows dates, and the y-axis shows the count.
Dropout
A table showing where users drop off in the tour:
| Column | Description |
|---|---|
| Questions | The step content (title) where dropout occurred |
| Responses | Number of users who dropped off at this step |
| % | Percentage of total dropouts |
Languages
A table showing the language distribution of tour viewers:
| Column | Description |
|---|---|
| Languages | The language (with flag icon) |
| Responses | Number of responses in this language |
| % | Percentage of total responses |
Share
Click the Share button in the top-right header to open the share modal.
The modal contains:
- A banner: "Share your results with anyone. Your public report automatically updates as new answers come in."
- Public reports toggle (off by default) — "Anyone can access the reports without logging in, via the link."
When enabled, a public link is generated that anyone can access without a Told account. The report updates automatically as new data comes in.