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Email Surveys

Embed surveys directly in emails to collect feedback after specific interactions — purchases, support tickets, onboarding, etc.

How email surveys work​

  1. Create a survey in Told with the questions you want
  2. Copy the email embed code from the Publish tab
  3. Paste it into your email template
  4. Recipients see the survey directly in their email client

Best practices​

  • Keep it short — 1-3 questions maximum for email surveys
  • Use a clear subject line — Tell recipients what you're asking and why
  • Personalize — Use hidden fields in the URL to attach user data (name, email, order ID)
  • Mobile-friendly — Email surveys should work on all devices
  • Follow up — Send a thank-you message after completion

Combining with hidden fields​

Pass respondent data via URL parameters in your email template:

<a href="https://survey.told.club/YOUR_SURVEY_ID?email={{user_email}}&order_id={{order_id}}">
  Tell us about your experience
</a>

This attaches the user's email and order ID to their response without asking them to type it.