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Net Promoter Score

The Net Promoter Score (NPS) is a standard customer loyalty metric. Respondents rate on a fixed 0 to 10 scale their likelihood to recommend a product or service.

This page documents the fields and options that are specific to the NPS type. For the parts that are common to all question types, see Questions, Welcome and Thank you.

Question — pre-filled​

Unlike other question types, NPS comes with a pre-filled question title:

"On a scale from 0 to 10, how likely are you to recommend us to your friends or colleagues?"

You can edit it freely.

Scale (fixed 0 to 10)​

The scale is the standard NPS scale: 11 cells from 0 to 10. Unlike Opinion scale, the number of steps is not configurable — NPS is always 0-10 by definition.

Setup a goal toggle​

A Setup a goal toggle (orange star icon, off by default). When enabled, a slider appears below the scale where you can set a target NPS value (default: 50). A badge next to the slider shows GOAL ⭐ {value}.

The goal is used in reporting to compare actual responses to your target.

Labels toggle​

A Labels toggle (off by default). When enabled, you can add custom labels under the scale (typically "Not at all likely" and "Extremely likely" on the extremes).

Options menu​

The header Options dropdown contains the standard options:

  • Conditions — Skip logic
  • Customise buttons
  • Duplicate question
  • Delete question (red)